Requirements Before Screens
Define users, content, actions, integrations, ownership, constraints, and acceptance criteria before selecting a visual direction.
Use this practical standards guide to evaluate website planning, responsive interface quality, accessibility, performance, search readiness, security boundaries, and production handover.
Define users, content, actions, integrations, ownership, constraints, and acceptance criteria before selecting a visual direction.
Keep navigation, typography, forms, media, and interactive controls coherent across mobile, tablet, desktop, keyboard, and assistive technology use.
Use structured code, controlled dependencies, documented access, tested deployment, and a named maintenance owner after launch.
A professional website gives each important audience task a clear page and navigation path. Claims, prices, policies, contact details, and project evidence must be approved by the business rather than invented during design.
Semantic HTML, responsive media, stable layouts, crawlable navigation, useful metadata, HTTPS, and efficient front-end code support both human use and search discovery. Passing one automated score does not replace browser and assistive review.
Launch is complete only when production URLs, forms, analytics, redirects, domain and hosting access, third-party licenses, security responsibilities, and maintenance ownership are understood. Independent backups and account recovery should remain under business control.